Meet the Practitioners

Jerry Smith, PA-C


Jerry obtained a bachelor of science and clinical laboratory science degree studying at both the University of Kentucky and Eastern Kentucky University. He then attended Bethel College Physician Assistant program and has subsequently worked in hospital medicine, emergency medicine, and orthopedic spine surgery. He has served as a liaison for Physician Assistants across Western Kentucky to the governing body for the Kentucky Society of Physician Assistants.

He continues to obtain extended certifications in the area of hormone optimization in order to promote optimal care to our patients.

Jena Ruxer, MD


Jena Ruxer MD started her journey to help people at the University of Louisville, where she finished getting her Medical Degree. She then spent 7 years honing her skills as a Hospitalist. 

In 2015, Dr. Ruxer found a love for the Aesthetic field and started her own business called “Jena Ruxer MD.” It was in this field she fell in love with helping people get back to feeling how they felt when they were younger, both inside and out.  Not only was Dr. Ruxer been able to help hundreds of people with “Jena Ruxer MD,” she was able to branch out into hormone optimization, helping people get back to feeling like themselves.  Dr. Ruxer along with the other partners started revive in 2017.

Brandon Strenge, MD


Brandon Strenge MD has worked  at The Orthopedic Institute of Western Kentucky since 2009 as an Orthopedic Spine Surgeon and is board certified by the American Board of Orthopedic Surgery.

Dr. Strenge went to school at Southern Illinois University School of Medicine then did an Orthopaedic Surgery Residency Program with a fellowship at the The Spine Institute at Santa Monica.

Dr. Strenge took a personal look at hormones when he started experiencing all the symptoms he now sees in his patients and realized the importance of hormone optimization in the public to help curb the rise in comorbidities and needed surgeries.

Jessica Matis, DNP/ACNP-AG

I received my Doctorate in Nursing as an Adult Care Nurse Practitioner from the University of Kentucky, in 2015. Since then, I have specialized in Adult Care treating a wide array of illnesses and diseases. Throughout my career I have found my greatest passion in treating hormonal imbalances in both men and women. My husband and I have both experienced the frustration of going to our Primary care provider with symptoms and being told “our labs are normal” and “we are healthy”, even though we did not feel good. We both feel passionate about Optimize U and what it has to offer the community in and around Louisville. I make it a priority to treat patients like family and base care on symptoms and not just numbers alone.

Paul Weinberger, DO

I grew up in West Virginia, Going to the University of Kentucky and Marshall University before attending medical school in Erie, PA. I am a board-certified emergency medicine doctor (ABEM), having completed my residency at Thomas Jefferson University Hospital in Philadelphia, PA.   I love to travel, shop, eating different quality foods, and working out. 

I believe hormone therapy is the foundation for optimizing my quality of life.

Optimize U | Alex Roher MD

Alex Roher, MD

Dr. Roher remains a practicing board-certified anesthesiologist, but his real passion remains in helping people change their lives for the better. Back in 2012, Dr. Roher opened SDBotox with a desire to help people achieve enhancements with minimally invasive cosmetic procedures and micro-treatments. Since then, SDBotox has been a groundbreaking endeavor.

Dr. Roher has helped tens of thousands of patients achieve amazing results. He’s done so in a warm, relaxing environment. While doing SDBotox, he has seen firsthand the importance of healthy hormones and how they improve quality of life.

Optimize U | Shawn Vedamani

Shawn Vedamani, MD

Dr. Vedamani earned his medical degree from the Loma Linda University School of Medicine in Loma Linda, California. After completing his residency, we worked in private clinics throughout the US, including Los Angeles and Oklahoma City.

He is a Board Certified Anesthesiologist with over 10 years of experience in the medical field.

His love for medicine led him to uncover a passion for hormones and preventative medicine. As such, he joined SDBotox in 2017, and founded the Optimize U San Diego location. He has since provided safe, evidence-based, customized treatments to every patient who has walked into the office.

Dr. Vedamani understands the importance of looking and feeling your best, and he is committed to helping patients reach those goals.

Optimize U | Brian Moyer

Brian Moyer, PA

Brian obtained a Bachelor of Science degree studying at Truman State University in Missouri. He then attended Midwestern University in Downers Grove, IL where he earned his Masters in Medical Science as a Physician Assistant. He has subsequently worked in organ transplant, allergies/asthma, and spent 6 years as clinic director of a Chicago men’s health clinic where his passion for hormone optimization began.

 He recently moved to San Diego to continue this passion. He takes pride in listening to each patient and optimizing care individually. He enjoys the outdoors with his dog, volleyball, softball, and traveling.

Optimize U | Michelle Mears

Michelle Mears, MD

Dr. Michelle Mears is a board certified physician in family practice. She earned her MD degree from the University of Minnesota in 1986. She completed a family medicine residency through the University of Washington in 1989. She has been in private practice in Hillsboro and North Plains, Oregon since moving here in 1994 with her family including 3 children. As a family practitioner, her primary focus throughout her career has been wellness and preventative medicine. Her interests now include holistic approaches to health and wellness with the goal of living well and long.

Michelle loves living in the country, and in Oregon. Some of her favorite things are fresh air, rainbows, waterfalls, rivers, and lakes. She enjoys all the nature that Oregon has to offer. In her free time, she loves hanging with her family, grandkids, and friends. She especially loves cooking for them. Traveling is a big hobby for her and some of her bucket list places include Australia, New Zealand, Fiji, and Costa Rica.

Optimize U | Shawn Vedamani

Joshua Porter, PA-C

Joshua Porter serves as the Clinical Director for Optimize U Chattanooga. He has worked as a Physician Assistant for over 10 years. He has an extensive background in sports medicine, nutrition, supplementation, and athletic performance.

He is passionate about hormone and health optimization which led him to help start Optimize U Chattanooga. He and his wife Laura and their 5 children have called Chattanooga home since 2017. They love being active in a variety of sports and outdoor activities.

Optimize U | Brian Moyer

Kevin Lu, MD

Dr. Kevin Lu, MD is the physician medical director of Optimize U Chattanooga. His experience with testosterone and hormone optimization started with combat aviation and U.S. special operations soldiers, helping both conventional military and elite soldiers be the most functionally fit people they could be both on the job and at home in their personal lives.

Dr. Lu has had multiple combat deployments to locations in Africa, Iraq, Afghanistan, and various other combat zones. He went to Northwestern University for his undergraduate education, and then to Case Western / Cleveland Clinic for medical school. He is a practicing board certified emergency medicine specialist and physician, completed his residency at Medical College of Georgia, and is an Assistant Professor of Military and Emergency Medicine at the Uniformed Services University.

Optimize U | Brian Moyer

Matthew Hughes, PA-C

Matthew Hughes is a certified physician assistant at Optimize U Clarskville and Chattanooga. He received his Bachelor of Science in Athletic Training degree in 2008 and then went on to receive his Master of Physician Assistant Studies in 2010 from the University of Southern Illinois Carbondale. Matt is licensed to practice in Tennessee, Kentucky, and Illinois.

His passion is in helping his patients achieve their desired performance and wellness goals. In his free time, he enjoys spending time with friends and family, staying active, off-roading, and watching movies.

It’s time to revive your life.


4625 Falconcrest Dr
Paducah, KY 42001
(270) 640-0124


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Lexington, KY 40509
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Louisville KY 40233
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Clarksville, TN 37040
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8000 East Brainerd Road
Chattanooga, TN, 37421
(423) 206-9753

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