Meet the Practitioners

Jerry Smith


Jerry obtained a bachelor of science and clinical laboratory science degree studying at both the University of Kentucky and Eastern Kentucky University. He then attended Bethel College Physician Assistant program and has subsequently worked in hospital medicine, emergency medicine, and orthopedic spine surgery. He has served as a liaison for Physician Assistants across Western Kentucky to the governing body for the Kentucky Society of Physician Assistants.

He continues to obtain extended certifications in the area of hormone optimization in order to promote optimal care to our patients.

Jena Ruxer


Jena Ruxer MD started her journey to help people at the University of Louisville, where she finished getting her Medical Degree.  She then spent 7 years honing her skills as a Hospitalist.  In 2015, Dr. Ruxer found a love for the Aesthetic field and started her own business called “Jena Ruxer MD.” It was in this field she fell in love with helping people get back to feeling how they felt when they were younger, both inside and out.   Not only was Dr. Ruxer been able to help hundreds of people with “Jena Ruxer MD,” she was able to branch out into hormone optimization, helping people get back to feeling like themselves.  Dr. Ruxer along with the other partners started revive in 2017.

Brandon Strenge


Brandon Strenge MD has worked  at The Orthopedic Institute of Western Kentucky since 2009 as an Orthopedic Spine Surgeon and is board certified by the American Board of Orthopedic Surgery.

Dr. Strenge went to school at Southern Illinois University School of Medicine then did an Orthopaedic Surgery Residency Program with a fellowship at the The Spine Institute at Santa Monica.

Dr. Strenge took a personal look at hormones when he started experiencing all the symptoms he now sees in his patients and realized the importance of hormone optimization in the public to help curb the rise in comorbidities and needed surgeries.

Jessica Matis DNP, ACNP-AG

I received my Doctorate in Nursing as an Adult Care Nurse Practitioner from the University of Kentucky, in 2015. Since then, I have specialized in Adult Care treating a wide array of illnesses and diseases. Throughout my career I have found my greatest passion in treating hormonal imbalances in both men and women. My husband and I have both experienced the frustration of going to our Primary care provider with symptoms and being told “our labs are normal” and “we are healthy”, even though we did not feel good. We both feel passionate about Optimize U and what it has to offer the community in and around Louisville. I make it a priority to treat patients like family and base care on symptoms and not just numbers alone.

Paul Weinberger, DO

I grew up in West Virginia, Going to the University of Kentucky and Marshall University before attending medical school in Erie, PA. I am a board-certified emergency medicine doctor (ABEM), having completed my residency at Thomas Jefferson University Hospital in Philadelphia, PA.   I love to travel, shop, eating different quality foods, and working out. 

I believe hormone therapy is the foundation for optimizing my quality of life.

It’s time to optimize your life.

Contact us with your questions!

  • Location to Contact

At this time Optimize U is a self-pay clinic, which means we do not bill insurance companies or do any preauthorization. If you wish to send your itemized bill to your insurance company, you may do so on your own behalf.  FSA/ HSA cards are accepted. Please check with your plan benefits for coverage determination.

Paducah Location

4720 Village Square Drive,
Paducah, KY 42001
(270) 640-0124


Lexington Location

2573 Richmond Rd,
Lexington, KY 40509
(859) 309-2242


Louisville Location

2809 North Hurstbourne Pkwy,
Louisville KY
(502) 409-7405


Clarksville Location

210 Needmore Rd,
Clarksville, TN 37040
(931) 401-1222


Cape Girardeau Location

2504 William St, Suite 5,
Cape Girardeau, MO 63703
(573) 803-3920


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